"Heikki drove a good race and, in his performance I think I saw a lot of myself from races in my youth, such as last year," said Lewis Hamilton. "Of course it will be interesting to see if he can maintain that level of performance as he matures as a racer into say his third season - which would be next year."
Early editions of tomorrow’s newspapers will carry long-lens paparazzi photographs of Heikki’s girlfriend or wife, once the press works out who she is.Hamilton’s comments have echoed the feelings of many journalists from the specialist motor racing press who have toiled for several minutes to revise recent articles on the stellar prospects of Canadian Grand Prix winner Robert Kubica.
"I have just dropped an e-mail to my photo editor to get new pictures to go with the article I have just searched and replaced Kubica’s name on," said a freelance journalist. "By the way, does anyone know how to spell Heikki’s surname?"
This retroactive behaviour has dismayed many of the older, more traditional journalists within the F1 village who see it as demonstrating not only a lack of knowledge of the sport but also a lazy attitude to writing.
"That’s the problem with the electronic age, these young guys don’t research their subject, but simply re-hash the same idea in a knee-jerk reaction to the last race," said one recently retired opinion former from a weekly motor sport magazine. "The traditional way is to write a separate story tipping each of the young guys for stardom before the season starts – then just submit them when someone new wins a race."
One editor said the practice was very frustrating but that it was in the nature of the beast for such a hyped sport that the same old stories would be re-hashed endlessly.
"The only saving grace is that it’s been a few years since I received any stories about Jenson Button," he remarked.
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