
ITV is working closely with its broadcast partners Virgin Media and Sky to integrate sophisticated programme skipping functionality into their respective V+ and Sky + personal video recorders.
“We have talked to the ITV viewer and they have spoken loudly and clearly, they want a 'Record nothing like this' option,” explained Billingsworth. “The boxes will also offer a 'calm' option whereby the user can choose to have inadvertent recordings of our schedule replaced by pictures of a waterfall and whale music.”
However it is the expanded channel range that is really exciting the mandarins at ITV. If 'minus one' proves to be a success then they are preparing for the launch of 'ITV1+8' as a real breakthrough in the '+1' channel format.
“This would give the people of Great Britain the chance to completely miss the latest prime-time vehicles for Ant & Dec,” said Mr Billingsworth. “On 'plus eight' programmes such as 'Britain's got talent','X Factor' and the like can safely be shown in the small hours of the morning meaning no one need suffer.”
3 comments:
lol. Funniest thing i ahve read in ages.
i think its a great idea. i have a packed soical life and i thinnk this new +8 will work well for me and the masses who do come in from pubs and clubs at silly oclock .
Hee hee! Good enough for Private Eye
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