Millwall Football Club today announced a financial restructuring package and the Shareholders’ approval of the bid from a new group of American investors. The new bid was recommended by the club’s board as being the deal to take the club into the future and back up to the Championship.
"The new investment, from Hanna-Barbera, one of the leading family entertainment groups in the USA, shows not only the bright future that this club has, but also its international reputation. It further strengthens the important role we feel we can play in the local community," said Grant Billingsworth, Financial Director.
Millwall plan to leverage Hanna Barbera’s expertise to soften the image of the club and broaden its appeal from the die-hard fan of the Upper East stand, to a central part of family and community life. The first step will be a new badge, for the 2007/8 season. This marks the second revamp from the original rampaging lion and will feature the famous cartoon character Snagglepuss.
"We hope this will appeal to children and families alike. We are also conscious of the opportunities of the ‘Pink Pound’ and hope to broaden the club’s appeal within the Gay and Lesbian community."