"With rising fuel prices Ryanair is once again demonstrating innovation in keeping costs down for passengers, " said Chief Executive Michael O'Leary holding a press conference whilst wearing an aqualung to demonstrate the frequent flyer option. "We are continuing to make air travel affordable to gasping, blue-faced Europeans."

During the new check-in procedure passengers will be asked a series of questions to help them purchase the correct amount of Oxygen, such as:
Which of the following in-flight hallucinations do you
require?
- Pink Elephants
- Elvis dancing with Princess Di
- England qualifying for the next World Cup
When you reach your destination do you wish to be alive?People who wish to book tickets on the new OptionAir flights should be aware that if they bring their own oxygen in the form of party balloons or compressed air tanks these will need to be checked into the hold at extra charge.
The flight was also another landmark for Ryanair with it's notorious policy of rebranding small regional airports with the name of a more sought-after destination city that may in fact be many miles away.
"We are pleased to announce the introduction of services to Barcelona Limoges airport in central France," said Mr O'Leary. "Limoges offers travellers the opportunity to visit the heart of rural France and sample transcontinental rail travel and an overnight stay on their trip to one of Spain's leading cities. This makes it by far the most convenient of Ryanair’s direct flights."