Sunday, January 28, 2007

Consumer was neither stunned nor amazed

Confused consumer Beth Billingsworth is campaigning for a greater understanding of "normal" people in society.

"I first started to suspect something a couple of months ago when I picked up a mobile phone in the shop and was able to look at its styling and understand its features completely. The product display said it was stunning yet I was in now way deprived of consciousness by looking at the phone. In another shop I looked at a computer, and whilst I thought that the features were very good for a model at its price point I was in no way overwhelmed with either surprise or wonder. In fact if anything I felt quite assured that Moore’s Law was in fact still pertinent some forty years after he proposed it."

Beth was perplexed and felt there must be something wrong with her. "The advertising industry spends millions each year on TV advertising that states quite clearly that not only will we all make an emotional connection with some product or service, but that we will become unable to deal with the intensity of such feeling – hence the usage of superlatives.

"I sought treatment but, although I spent quite a lot of time reading astounding self help books and I attended a couple of seminars by ‘wonderful’ speakers, I was never at any point filled with a sense of awe that would leave me bewildered as to the message that was being delivered," said Beth shaking her head.

Beth has now come to realise that she is in fact, "perfectly normal" and that most advertising is in fact "complete bollocks".

"It is total bunk," announced Beth, "I mean of course some people fall for it but then they are the kind of people who wear clothes with overt logos on them and say ‘like’ every other word. Normal people don’t do any of the above and we are clearly being disenfranchised – we just want nice clear information that enables us to make purchasing decisions."

Lin Wiblongth, partner at leading advertising firm Smith, Smith, Smythe, Schmidt, Smed and Szmyt gave a statement on behalf of the advertising industry. "This fantastic campaign will provide an amazing springboard into the outstanding experiences of normal people. It is a truly stunning revelation that I think all of us in Adland will take on board. My colleagues found it so amazing we only needed three pictures of Margaritas at our last creative meeting. Astounding." She than sat comatose staring out of the window.

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