Sunday, August 26, 2007

Scientists disappointed by reaction to latest planetary discovery.

It has been revealed that the astronomical community has become dismayed at the level of coverage it is receiving in the mainstream media and highlights the dearth of coverage surrounding the latest breakthroughs in imaging the planet Uranus.

“Frankly we expected at least the Daily Star and The Sun to lead with some sort of pun regarding 'Rings around Uranus'” explained Professor J. Scott Billingsworth. “Really it was quite disappointing. We made the discoveries in January, but held the announcement over to the quiet summer 'Silly Season' especially for the tabloids, but there wasn't even a mention.”

Scientists have long claimed that media interest in their progress focusses on their torturing of small defenceless animals, or perhaps Frankensteinian references to the latest batch of killer tomatoes rampaging across our countryside.

“Really, that is all we get nowadays. We have eradicated terrible diseases, extended life expectancy, brought the universe into our living rooms and enabled distant travel and communication to the common man,” said the Professor. “But know one cares. No one even giggles when we mention that 'fans will be able to see a marvellous full moon during the Rugby', or when we notify the amateur astronomer that they can use their telescopes at home to view 'a heavenly body such as Venus and her impressive globes'.”

Astronomers have employed marketing gurus and comedians expert in the use of the 'double entendre' to make their announcements as enticing as possible, but the media seems resolutely disinterested.

“We recently renamed a whole Nebula after a leading female pop star so that we could make capital out of the celestial features within, which was partly successful,” explained Professor Billingsworth. “The mainstream media ignored us as usual, but the Internet search engines went crazy for our images of Beyonce's Black Hole.”

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