Survey finds Ben 10 Ultimate Omnitrix “best educational toy this Christmas”

As retailers across the land attempt to convince us that they are reluctantly just satisfying the huge demand for Christmas sections in summer, a new survey has revealed the must-have new educational toys that will be available this year.

“The results really are both interesting and unexpected,” said Professor J. Scott Billingsworth the famed behavioural scientist presenting the survey at a press conference today. “We asked lots of randomly selected, independent visitors to our website which gifts had the most educational value. Turns out that Ben 10 won by a long way.”

The survey, which all children taking the survey said should be “like really totally reported in next weekend’s Sunday papers”, was conducted by the children’s education specialist website, “buytoys4kids.com”. It asked all visitors under 15 to rate the likely Christmas best sellers in terms of their educational value.

“I think that the Ben 10 Lego Swampfire will help me understand the environmental impact of the oil spill in Florida,” said Callum, aged 12. “And anyway Kyle hasn’t got it and will be dead jealous.”

Professor Billingsworth, hired to help newspaper Journalists, who may suffer from being Humanities graduates, fully understand the scientific background of the survey, said that in fact Ben 10 was by far and away the leading educational toy for years.

“Well the first 5 places have been taken up with Ben 10 toys. And places 6 and 8,” said Billingsworth. “The Big Chill Lego figure is especially educational at just £10.97 with free P&P.”

buytoys4kids.com celebrated the results of the survey by offering an Animal Welfare pack that includes the “My Little Pony Show Stable” for all purchases over £50.

“Christmas 2010 is going to be the most educational yet,” said Professor Billingsworth. “We have another survey that demonstrates the adult education benefit of an iPhone4. With unlimited text bundle.”